Launched in November 2022, ChatGPT from creator OpenAI is an artificial intelligence chatbot. This program, through machine learning, can help you answer questions, write papers, find and fix errors in code, and much more.

Because of these endless possibilities, ChatGPT has quickly become one of the most significant technological advancements ever — reaching over 100 million users in its first two months. Here’s how realtors can use ChatGPT to quickly and efficiently create captions for a realtor’s favorite social media platform: Instagram.

Using ChatGPT for Realtors

Social media captions are essential to making a post resonate with your audience. Without an engaging caption, it’s far less likely that someone will comment on your post. Because there are only so many ways to show a picture of a house on Instagram, quality captions are especially relevant on this social media platform.

ChatGPT can help you with Instagram captions for realtors by actually writing the captions for you. If you need help finding creative and unique ways to caption a listing or other social media posts, this program can write the caption for you and do so in a matter of minutes or even seconds.

The platform can also help you create realtor captions for Instagram by providing in-depth, real-time market updates. You’ll need to double-check these updates for accuracy, but the efficiency with which ChatGPT can compile them is second to none.

Optimizing Your ChatGPT Responses

Although ChatGPT is an advanced artificial intelligence, its responses are typically only as good as the information and prompt you give to it. Tips to maximize your interactions with ChatGPT include:

  • Be specific: ChatGPT isn’t a human, so when prompting the program, you want to be as detailed as possible with the information you prompt it with — the more specific the information you provide, the better the answer ChatGPT will give.
  • Set the appropriate tone: Make sure to supply ChatGPT with the style you want it to write in — whether it’s professional, conversational, etc. — as this will help the platform mimic how you want a response written as well as what it writes.
  • Edit: Despite its immense power, ChatGPT isn’t flawless. Because it’s scraping together vast amounts of information, it can produce incorrect information. You’ll want to edit every ChatGPT response to ensure it’s accurate and factually correct.
  • Add your personality: While OpenAI built ChatGPT to be conversational and mimic a specific person’s style, it isn’t you. You’re unique, and your Instagram captions should sound like they’re in your voice. So, rewrite or edit ChatGPT’s responses to give them your specific voice.

How To Sign Up for and Use ChatGPT

  1. Visit
  2. Click the green “Sign Up” button.
  3. Submit your information and get started.
  4. If you receive a message saying there are currently too many sign-ups, you’ll simply need to try again in the next day or two.
  5. You may also receive an error message when entering a prompt. This error typically means too many people are using the platform, and you’ll need to try again later.

Join the Coffee & Contracts Community

Like ChatGPT, Coffee & Contracts can help you save time on your marketing efforts and maximize your overall productivity. If you’re interested in learning more ways to simplify and improve your social media for real estate, consider joining the Coffee & Contracts community.

The platform, which includes a robust marketing toolkit and countless easy-to-use real estate templates, was built by realtors for realtors. We created every facet of the Coffee & Contracts community to make your social media marketing as simple as possible. So, you can spend less time learning Marketing 101 and more time helping your clients find and buy their dream homes.