instagram real estate posts

Instagram Reels is popular for creating short multi-clip videos, which users then share on the platform. It’s a valuable social media marketing tool for realtors, as you can mix photos and videos, and add text and audio to them. In this article, we describe ways to share a video reel in real estate posts with professional photos as thumbnails, alternate between carousels and video, and use long-form videos that you can repurpose for YouTube.

Instagram To Balance Photos and Videos in Feed

In 2022, Instagram’s lopsided focus on videos and reels led to a downplay of photo posts, so in 2023, they’re striving to balance photos and videos in your feed. While videos drive more overall engagement, photos are valuable, as they capture key moments.

Reels With Multiple Photos

To create a photo reel on Instagram, you can either add photos one by one or multiple photos directly. On the Reels screen, click the Gallery icon. Then, on the top-left corner, click the drop-down menu to add photos from a photo album. You can adjust the duration for each photo. Then, click the Add button to add the photo to your reel. After adding all photos, you can also include text and audio to the reel.

Alternatively, after clicking the Gallery icon, you can click on the “Select Multiple” icon that appears as two overlapping squares. Select all photos from your Gallery in the order in which they should appear and adjust the time interval of each photo. Lastly, add a sticker, effects, or even your own voice to the reel.

Reels With Many Photos and Videos

To make reels with many photos and videos, FlexClip offers a variety of tools to edit videos, remove the background, and add animated elements or transitions, among other features. Click Media to drag and drop photos and clips, then change the aspect ratio to 9:16. Click Text and adjust its size, color, and font. Make additional edits before your video is ready for upload.

Instagram Carousel Posts

An Instagram carousel post consists of up to 10 photos or videos. With a concept in mind, determine which pictures or videos are most appropriate for the post. To make a carousel, add pictures or videos to your photo library. On the Instagram app, click the + icon, then the layered square icon. Select the photos and videos in the order in which they should appear and apply filters or edit. Add your caption, hashtags, and account tags.

Click Advanced Settings to change preferences for likes and comments and to view counts. You can even schedule carousel posts using the web version of Instagram.

Instagram Video and Live

Instagram video posts can span up to 60 minutes. Record videos using Instagram’s built-in camera and apply filters, and then add a caption and location tags. You can even share public videos in direct messages and Stories. With Instagram Live, you can directly stream videos to your audience’s feeds and host live events and interviews. You can see the number of viewers and use analytics to determine your reach. VEED allows you to repurpose your Instagram videos for YouTube.

This post highlights a few ways you can take advantage of Instagram Reels for your spring real estate posts to widen your reach. Join our community to learn more.