We often receive this question from our members: “How do I convert my followers into real estate clients?” The answer is by building trust with your audience and providing value. Today we’re reviewing how to convert your Instagram followers into paying clients. Without further ado, let’s get right to it!

Preview listings, model homes & coming soons. Share market updates

Previewing listings on Instagram Stories is a great way to show your followers what’s available in the market.

If you don’t have a listing of your own, ask other agents in your office if you can share their listings. (Of course, give credit to the listing agent!)

This is a great way to generate buyer leads and to show off hot new listings in your area!

Use engaging Instagram Story stickers & ask simple questions

Using engagement stickers (like an emoji slider sticker or poll sticker) on your Instagram Stories makes it so easy for followers to engage and initiate a conversation while also boosting the overall reach of your story.

It’s true – the more people that engage with your Instagram Story, the more widely it will be distributed to your followers. 

Coffee & Contracts members: access our engaging stories and post templates to get started.

Create a landing page to give away a free inventive & collect email addresses

Remember:  you don’t own your Instagram followers, and they could be lost at any time if you lose access to your account.

That’s why it’s important to build your email list by offering a free resource in exchange for an email address. Read our step-by-step guide here on how to set up a free landing page & collect email addresses.

This is one of the best ways to convert your followers into real estate clients.

Be the local expert & resource

Share upcoming events, new real estate developments, your fave local restaurants & shops.

Every time you’re out and about supporting a local business, snap a pic of your coffee or meal and tag the business. They’ll likely repost and support your business in return! Bonus: you may even form a lasting relationship with that business owner (hello referrals!)

As the local expert, you’re a valuable resource to your followers!

Share your personal side!

Get personal and share about yourself! Show us your hobbies, family life and extra curriculars.

Where can we find you on the weekend?
What are your favorite podcasts?
Where can we find you on a Sunday afternoon?
What inspires you?

You will build trust with your followers, and ultimately convert them when they get to see the real parts of your life outside of real estate. Your followers want to get to know YOU!

There you have it: Five tips for converting your Instagram followers into real estate leads for your real estate business. Have questions about these tips? Send us a message or leave a comment, we’d love to assist!

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written by

Claudia Bell

Claudia is C&C's Marketing Director with a background in retail, commercial, hotel and residential real estate.

A Florida Native, Claudia loves being outdoors and on the water. Find her exploring homes in historic neighborhoods, squeezing a lime on something, or planning a trip somewhere off the beaten path.

Simple pleasures: a made bed and a hot baguette.