First, what is a brand bio?
A brand bio is an elevator pitch that concisely conveys who you are and what you provide to your clients. Think of it as 2-3 sentences to grab your listener’s attention and have them thinking of you when they need your services. Are you ready to dive in? Keep scrolling for these step-by-step instructions on how to write your brand bio.
Next, where do you use a brand bio?
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- In your Instagram bio & Facebook about section
- On your website
- In your email signature
- In the about section of a listing presentation
- At the end of a listing description
- With the organizers of an event, interview or speaking engagement
Now, let’s look at Coffee & Contracts’ brand bio
We provide: Real estate marketing tips, trainings & templates
To who: Real estate agents
So that they can…
What they will achieve: Turn their followers into clients
Check out a few ways these companies use a brand bio to convey their offering to potential clients.
Now, let’s write yours…
I provide: Include your services
To who: Your ideal client
So they can…
What they will achieve: Include the results
Now that we’ve established how to write a brand bio, are you ready to take it a step further? Follow along in the C&C Strategy Course to take a personal branding deep dive. In the C&C Strategy Course we cover everything from optimizing your Instagram profile, setting up a landing page and email automations to nurture your leads, creating lead-attracting content, and so much more.
The C&C Strategy Course is available to all members, join us!
