Video Apps & Tools for Realtors
“We’re no longer just a square photo-sharing app.” – Head of Instagram, Adam Mosseri
Instagram has spoken loud and clear – They are bringing video into the fold in a major way.
Why is this exciting? It is another chance for your Instagram audience to get to know you, really know you, beyond a perfectly curated feed of static Instagram posts.
First, let’s talk about a few ways you can bring video into your marketing mix (without having to dance on camera to the latest popular song). Then, we’ll dive into a few of our favorite tools to keep in your toolkit
A few ways to bring video into your Marketing Mix
- Take your audience behind the scene with you
- Show them a day in the life of a realtor
- Share some property “before and afters”
- Educate them about the market in your area
- Share something relatable about “real estate life”
With that being said, let’s dive into a few video apps and tools for realtors that we love. Right this way!
First, we recommend the Teleprompter app. Use Coffee & Contracts caption templates as scripts and get recording!
Next, meet InShot, a video editing app with great transitions and text options.
Third, allow us to introduce Splice, a great video editing app with a wide variety of music options.
Next, meet MixCaptions for adding closed captions. Rember, a shocking 85% of video is watched without sound (Instapage, 2020).
Up to bat next, meet Mojo, a great music and text elements application.
Next, we’re excited to share that Canva is always adding more video features. This is our go-to source for video cover photos and adding animated text elements.
Light Ring & Camera or Phone Tripod
Finally, up the quality of your videos by adding a light ring, professional camera, or phone tripod to the mix. Check out these cost effective options available on Amazon.
Looking to take it a step further? Check out our Reels and video scripts for realtors available to Coffee & Contracts members. Join us today.
Ready to take social media off of your already too-full plate? Join our community today for access to the Facebook Group and the ultimate marketing toolkit!