Your Instagram profile is like your mini website. It is often the first look a client has of your business.
What is the impression a newcomer will have when they land on your page?
In this post, we’ll take a deep dive into setting up your Instagram profile for success.
Let’s dig in!
User & Display Name
Your username and display name are searchable – so make sure to include these three keywords in either your username or display name:
- Your name
- Your city
- What you do
This should be a photo of you. Not a logo, unless you are a brokerage or team. The photo should be high-quality and clearly show your face.
This is your chance to grab your profile visitor’s attention & convince them to take action – either by following you or clicking the link in your bio.
Note: there is no need to include hashtags in your bio.
Link in Bio
The main goal of having a link in your bio is to collect the contact information of your leads.
We recommend creating a landing page for potential clients to grab free resources, like a home buying guide.
Since your Instagram is like a mini website, let’s treat the best real estate on your profile like your website pages.
Your highlights should:
- Be branded
- Be current & compliment your feed
- Convert visitors to followers & clients
Some highlight examples:
- Start here
- About Me
- FAQs / Tips
- Active Listings
- The Home Buying or Selling Process
- Local Events/ Features
- Personal Life
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