Your Instagram profile is like your mini website. It is often the first look a client has of your business.

What is the impression a newcomer will have when they land on your page?

In this post, we’ll take a deep dive into setting up your Instagram profile for success.

Let’s dig in!


User & Display Name 

Your username and display name are searchable – so make sure to include these three keywords in either your username or display name: 

    • Your name
    • Your city
    • What you do

Profile Photo

This should be a photo of you. Not a logo, unless you are a brokerage or team. The photo should be high-quality and clearly show your face.


This is your chance to grab your profile visitor’s attention & convince them to take action – either by following you or clicking the link in your bio.

Note: there is no need to include hashtags in your bio.

Link in Bio

The main goal of having a link in your bio is to collect the contact information of your leads.

We recommend creating a landing page for potential clients to grab free resources, like a home buying guide.

Profile Highlights

Since your Instagram is like a mini website, let’s treat the best real estate on your profile like your website pages.

Your highlights should:

    • Be branded
    • Be current & compliment your feed
    • Convert visitors to followers & clients

Some highlight examples:

    • Start here
    • About Me
    • FAQs / Tips
    • Testimonials
    • Active Listings
    • The Home Buying or Selling Process
    • Local Events/ Features
    • Personal Life

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