The cat is out of the bag: Reels are one of the best ways to show your personality, get discovered and build your following on Instagram.

“The more people you reach with your Reels, the higher your chances that follower count and engagement rate will grow.” (Hootsuite 2021)

Now let’s consider what makes a Reel stick…

Chances are it evokes one (or a mix) of the following feelings:

    • It’s entertaining & humorous – Let’s be honest, who doesn’t like to laugh?
    • It’s relatable – “I’ve been there, I know that exact feeling!”
    • It’s informative – “Wow, really?! Good to know!”
    • It’s nostalgic – “What a throwback! I haven’t heard this song or jingle in ages”
    • It’s trending –  “I recognize this trend, I love this real estate spin!”

Now it’s time for a few examples:

01 Realtor or Octopus?

Matt captures the exact essence of being a realtor with this one. At times, it feels like two hands aren’t enough to get the job done.

02 Going Gray

Realtors: Ever feel like you’re going gray over a transaction? Regina exemplifies the physical effects of being a real estate professional.

03  Speaking a Foreign Language

As a realtor, sometimes sellers sound like they’re speaking a different language when it comes to their expectations.

04  Cringe-worthy Questions

A cringe-worthy real estate question becomes humorous with the help of Kourtney Kardashian’s voice.

05 The Realtor Parent

Working from home can be part of the job description as a realtor. Add kids to the mix and you might find yourself heading to the garage to find some peace and quiet.

06 FSBO/ Expired Listing Shut Down

Julieniz used a trending audio clip and to enact a relatable real estate situation about Expired/ FSBO prospecting.

07  Online Lender? No thanks

Ruthy took a frustrating, time-wasting and relatable real estate scenario and paired it with a trending audio clip.

08  When the Client Takes Your Real Estate Advice

Lesley used a trending audio clip and made a real estate spin on it – Being elated when her clients take her advice.

09 The Nostalgic Jingle but Make it Real Estate

Remember this jingle? Jennifer put a real estate spin on the content to focus on a tip for homebuyers.

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written by

Claudia Bell

Claudia is C&C's Marketing Director with a background in retail, commercial, hotel and residential real estate.

A Florida Native, Claudia loves being outdoors and on the water. Find her exploring homes in historic neighborhoods, squeezing a lime on something, or planning a trip somewhere off the beaten path.

Simple pleasures: a made bed and a hot baguette.