How Realtors Can Incorporate Storytelling to Build an Engaged Instagram Audience
Since the beginning of time, humans have loved listening to and sharing stories as a means of exchanging information and connecting with others.
According to researchers, story sharing engages multiple parts of the brain and can even synchronize the brains of the listener and the person telling the story (Socialbakers, 2021).
Why is this important to your social media marketing strategy as a real estate professional? Stories provoke emotion, deepen our connection with others, and enhance our ability to remember specific details. Let’s dive into a few considerations when incorporating storytelling as a real estate professional on social media.
Key Concepts to Keep in Mind when Crafting your Story
Ways to Tell Real Estate Stories on Social Media
Clients
Team + Partners
Personal
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written by
Claudia Bell
Claudia is C&C's Marketing Director with a background in retail, commercial, hotel and residential real estate.
A Florida Native, Claudia loves being outdoors and on the water. Find her exploring homes in historic neighborhoods, squeezing a lime on something, or planning a trip somewhere off the beaten path.
Simple pleasures: a made bed and a hot baguette.
