Instagram Growth & Strategy • November 29, 2023
Instagram Growth & Strategy

November 29, 2023

6 Questions To Ask yourself to Build Your “Know, Like & Trust Factor” on Social

Image

Building rapport and trust with your social media audience can feel like a confusing mission. Read on for the 6 questions we recommend askiing yourself to help you build your “Know, Like & Trust” factor on social media.

To help paint a picture, we’ll refer to a realtor, Kristen, who we’ve made up for this exercise.

Question 01: Who are you? What are your values?

Meet Kristen: Kristen is a mom who loves the outdoors. On the weekends, she spends her time exploring the Tampa Bay area and getting outdoors. She has always had a gift for staying organized which helps her balance her transactions and her busy schedule. Her values are organization, family, home, and spending time in nature.

Question 02: What is your expertise or niche?

Because of Kristen’s expertise in keeping things organized, and balancing a chaotic, busy life, her niche is helping busy families like her own with a seamless transaction and move.

Question 03: Who are you talking to?

Kristen’s ideal client is someone like her: a busy, active mom who has a lot on her plate. Every time she creates content, she pretends she is speaking directly to that ideal client.

Question 04: What kind of content are you creating?

In the spirit of organization, Kristen designates different types of content & post types to each day of the week. This keeps her content consistent, fresh, and organized.

  • On Mondays she posts a motivational quote. Several people from her audience will share this to their stories, increasing her reach
  • On Tuesdays she posts a “Behind the Transaction” Reel where she shows some behind the scenes of how she stays organized in her transactions and keep her clients on top of it throughout the transaction
  • On Wednesdays she does a carousel (swipe) post with tips for staying organized in your home and daily life
  • On Thursdays she posts a funny and relatable Reel – usually related to life as a busy mom, entrepreneur, or real estate agent
  • On Fridays she features her favorite local businesses in town. She tags all of the businesses, which they share to their stories (more reach!)
  • On Saturdays & Sundays she takes a break from posting on her feed and shares her families activities and favorite outdoor activities on Stories.

Question 05: What Free Product Do You Offer?

Kristen encourages her audience to sign up for her email list by offering a freebie (in this case, a free moving checklist) to guide you through your most organized move yet.

Question 06: How do you reach new people?

People follow and engage with Kristen’s content because…

  • She entertains with relatable Reels
  • She provides easily digestible tips on organizing the home
  • She provides unique value with her expertise in organized real estate transactions
  • She provides ideas for things to do in the Tampa area
  • She has established herself as an expert by being consistent with her content and branding

Those followers eventually work with Kristen because they’ve grown to know, like and trust her.Kristen is reaching new accounts by:

  • Pleasing the algorithm with her consistent and unique content
  • Pleasing the algorithm by utilizing different post types consistently
  • Tagging local accounts in her posts
  • Creating shareable content like motivational quotes, entertaining Reels, and featuring local businesses
  • Interacting with and following accounts who seem like her ideal client
Image
Meet the Creator

Claudia Bell

LET’S BE FRIENDS!

Connect with us anywhere!

Join Coffee & Contracts Today

SIGN UP TODAY

Short Title!

Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Vivamus quis neque leo.

SIGN UP TODAY
Image

RELATED BLOG POSTS

Instagram Growth & Strategy

Getting Client Reviews as a Real Estate Agent

Instagram Growth & Strategy

Confidently Navigating the NAR Settlement as a Real Estate Agent

Instagram Growth & Strategy

How We Build Trust on Instagram

Instagram Growth & Strategy

This is How I’d Increase Instagram Engagement in 2024

Instagram Growth & Strategy

5 ChatGPT Prompts to Create 30 Pieces of Content for Real Estate Agents

Instagram Growth & Strategy

The 2024 Guide to Instagram Reels for Real Estate Agents

Instagram Growth & Strategy

Instagram Content Strategy 2024 for Real Estate Agents

Instagram Growth & Strategy

Unlocking Success: Finding Your Ideal Real Estate Client

Instagram Growth & Strategy

Strategies for Attracting Potential Buyers and Sellers

Instagram Growth & Strategy

Real Estate Social Media Networks for 2024

Instagram Growth & Strategy

Real Estate Marketing Ideas for December

Instagram Growth & Strategy

The Power of Email Marketing in Real Estate

Instagram Growth & Strategy

Tailoring Real Estate Reels Strategies with Data-Driven Insights

Instagram Growth & Strategy

Realtors Guide To Reels Engagement, Reach, And Conversions

Instagram Growth & Strategy

Understanding Instagram Reels Analytics: A Comprehensive Guide Part 2

Instagram Growth & Strategy

Understanding Instagram Reels Analytics: A Comprehensive Guide Part 1

Instagram Growth & Strategy

Benefits of Using Instagram Reels for Realtors

Instagram Growth & Strategy

Just Sold Post Ideas for Real Estate Agents

Instagram Growth & Strategy

Best Practices for Using Realtor Hashtags

Instagram Growth & Strategy

Are you too busy for social media?