Real Estate Marketing Tips • November 29, 2023
Real Estate Marketing Tips

November 29, 2023

Become the Local Expert in Your City

Image

Building up a robust real estate client base in a competitive market can feel like a huge mountain to climb. Luckily, there are a few great ways to become a valuable resource to your audience, one of which is by becoming the go-to agent for local knowledge about your community. Read on for 5 tips to become the local expert in your city.

Follow Local News Outlets and Independent Publications

Local real estate reporters keep a close eye on your city’s permit filing department and are often the first to leak new information about real estate developments in your area.

Navigate to the real estate section of your local news publications, locate the authors, then follow them on social media for the latest updates. Engage with their content and share it on your platforms to inform your audience about local real estate news.

Follow Local Real Estate Development Projects & Urban Planning Groups

Keep an eye on local real estate projects and urban planning groups for the latest on city-wide updates, real estate projects and associated programming. Throw them a shout out on your own social media and engage with these accounts to see more updates from similar types of accounts (thanks algorithms!).

On Instagram:
Search hashtags – #CityNameRealEstate and #CityNamerRealEstateDevelopment #CityNameUrbanPlanning #CityNameUrbanDevelopment #UnderConstructionCityName #urbnCityName 

On Facebook:
Search: “Urban Planning [City Name]” and “Real estate development [City Name]”

Follow Local Restaurants, Influencers and Event Pages

Who doesn’t love to know about new local restaurants, shops and upcoming events in their area?! Follow and engage with local influencers, restaurants and event pages to get the latest scoop. Protip: visit these new restaurants and shops and attend these events, then shout them out on your social media posts. It’s a great way to build rapport with local businesses and event organizers in your community.

On Instagram:
Search Hashtags: #CityNameFoodie #CityName #CityNameEats #CityNameInfluencer #CityNameEatsOut #StuffToDoInCityName #CityNameLiving #CityNameEvents

On Facebook:
Search “Stuff to to in [City Name]” and “Events in [City Name]”

Follow Local City Entities

Search for city-managed pages, Community Redevelopment Agencies, local tourism businesses, sports teams, your Mayor, influential entities and members of your community to keep tabs on the happenings at the city level. Comment on their posts and videos and share their information on your own feed!

On Instagram:
Search Hashtags: #CityNameCRA #CityName #CityNameLiving #VisitCityName 

Set up Google Alerts for Keywords

Setting up Google Alerts is a sure-fire way to stay in the know about what’s going on in your area.

  • Navigate to google.com/alerts in your browser
  • Enter a search term for the topic you want to track
    Local Real Estate Alerts: “Real estate [City Name]”, “[City] new construction” “[City] New Development”. Tip: Incorporate the names of various real estate projects and neighborhoods in your area. This way, you can be alerted when anything is published about the project
    Local Happenings Alerts: “[City Name] Events” or “[City Name] summer” “[City Name] Entertainment”
  • Choose “Show Options” to narrow the alert to a specific source, language, and/or region
  • Select “Create Alert”

Bonus: Use these ideas to share your local knowledge with your audience

  • [Month] Update: 4 Exciting Real Estate Projects to know about in [City Name]
  • 3 Summer Updates about the Real Estate Market in [City Name] 
  • 5 of my favorite outdoor summer restaurant spots in [City Name]
  • 3 of my favorite summer drinks found in [City Name]
  • 4 of the best local specials running this summer
  • 3 of my favorite summer activities in [City]. [Examples: Local events, Local happenings, things to do in your area]
  • 3 events to check out this summer
  • My summer order at [local restaurant]

That’s a wrap! We hope you enjoyed these tips to become the local expert in your city. Do you have any other tips on this topic? Leave them below in the comments!

Looking for more real estate marketing assistance. Join our real estate marketing template membership here.

Image
Meet the Creator

Claudia Bell

LET’S BE FRIENDS!

Connect with us anywhere!

Join Coffee & Contracts Today

SIGN UP TODAY

Short Title!

Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Vivamus quis neque leo.

SIGN UP TODAY
Image

RELATED BLOG POSTS

Real Estate Marketing Tips

Getting Client Reviews as a Real Estate Agent

Real Estate Marketing Tips

Confidently Navigating the NAR Settlement as a Real Estate Agent

Real Estate Marketing Tips

How We Build Trust on Instagram

Real Estate Marketing Tips

This is How I’d Increase Instagram Engagement in 2024

Real Estate Marketing Tips

5 ChatGPT Prompts to Create 30 Pieces of Content for Real Estate Agents

Real Estate Marketing Tips

The 2024 Guide to Instagram Reels for Real Estate Agents

Real Estate Marketing Tips

Instagram Content Strategy 2024 for Real Estate Agents

Real Estate Marketing Tips

Unlocking Success: Finding Your Ideal Real Estate Client

Real Estate Marketing Tips

Strategies for Attracting Potential Buyers and Sellers

Real Estate Marketing Tips

Real Estate Social Media Networks for 2024

Real Estate Marketing Tips

Real Estate Marketing Ideas for December

Real Estate Marketing Tips

The Power of Email Marketing in Real Estate

Real Estate Marketing Tips

Tailoring Real Estate Reels Strategies with Data-Driven Insights

Real Estate Marketing Tips

Realtors Guide To Reels Engagement, Reach, And Conversions

Real Estate Marketing Tips

Understanding Instagram Reels Analytics: A Comprehensive Guide Part 2

Real Estate Marketing Tips

Understanding Instagram Reels Analytics: A Comprehensive Guide Part 1

Real Estate Marketing Tips

Benefits of Using Instagram Reels for Realtors

Real Estate Marketing Tips

Just Sold Post Ideas for Real Estate Agents

Real Estate Marketing Tips

Best Practices for Using Realtor Hashtags

Real Estate Marketing Tips

Are you too busy for social media?