Building up a robust real estate client base in a competitive market can feel like a huge mountain to climb. Luckily, there are a few great ways to become a valuable resource to your audience, one of which is by becoming the go-to agent for local knowledge about your community. Read on for 5 tips on finding intel about your area and becoming a local expert in your city.
1. Follow Local News Outlets and Independent Publications for Real Estate News
Local real estate reporters keep a close eye on your city’s permit filing department and are often the first to leak new information about real estate developments in your area.
Navigate to the real estate section of your local news publications, locate the authors, then follow them on social media for the latest updates. Engage with their content and share it on your platforms to inform your audience about local real estate news.
2. Follow Local Real Estate Development Projects and Urban Planning Groups
Keep an eye on local real estate projects and urban planning groups for the latest on city-wide updates, real estate projects and associated programming. Throw them a shout out on your own social media and engage with these accounts to see more updates from similar types of accounts (thanks algorithms!).
Search hashtags – #CityNameRealEstate and #CityNamerRealEstateDevelopment #CityNameUrbanPlanning #CityNameUrbanDevelopment #UnderConstructionCityName #urbnCityName
Search: “Urban Planning [City Name]” and “Real estate development [City Name]”
3. Follow Local Restaurants, Influencers and Event Pages
Who doesn’t love to know about new local restaurants, shops and upcoming events in their area?! Follow and engage with local influencers, restaurants and event pages to get the latest scoop. Protip: visit these new restaurants and shops and attend these events, then shout them out on your social media posts. It’s a great way to build rapport with local businesses and event organizers in your community.
Search Hashtags: #CityNameFoodie #CityName #CityNameEats #CityNameInfluencer #CityNameEatsOut #StuffToDoInCityName #CityNameLiving #CityNameEvents
Search “Stuff to to in [City Name]” and “Events in [City Name]”
4. Follow Local City Entities
Search for city-managed pages, Community Redevelopment Agencies, local tourism businesses, sports teams, your Mayor, influential entities and members of your community to keep tabs on the happenings at the city level. Comment on their posts and videos and share their information on your own feed!
Search Hashtags: #CityNameCRA #CityName #CityNameLiving #VisitCityName
5. Set up Google Alerts for Keywords
Setting up Google Alerts is a sure-fire way to stay in the know about what’s going on in your area.
- Navigate to google.com/alerts in your browser
- Enter a search term for the topic you want to track
- Local Real Estate Alerts: “Real estate [City Name]”, “[City] new construction” “[City] New Development”. Pro-tip: Incorporate the names of various real estate projects and neighborhoods in your area to be alerted when anything is published
- Local Happenings Alerts: “[City Name] Events” or “[City Name] summer” “[City Name] Entertainment”
- Choose “Show Options” to narrow the alert to a specific source, language, and/or region
- Select “Create Alert”
BONus: Social Media Posts & Reel Ideas to share your local knowledge with your audience
- [Month] Update: 4 Exciting Real Estate Projects to know about in [City Name]
- 3 Summer Updates about the Real Estate Market in [City Name]
- 5 of my favorite outdoor summer restaurant spots in [City Name]
- 3 of my favorite summer drinks found in [City Name]
- 4 of the best local specials running this summer
- 3 of my favorite summer activities in [City]. [Examples: Local events, Local happenings, things to do in your area]
- 3 events to check out this summer
- My summer order at [local restaurant]
Ready to take social media off of your already too-full plate? Join our community today for access to the Facebook Group and the ultimate marketing toolkit!
Claudia is C&C's Marketing Director with a background in retail, commercial, hotel and residential real estate.
A Florida Native, Claudia loves being outdoors and on the water. Find her exploring homes in historic neighborhoods, squeezing a lime on something, or planning a trip somewhere off the beaten path.
Simple pleasures: a made bed and a hot baguette.