At C&C, we love utilizing the carousel post feature on Instagram. It lets your audience dig in and get more context about you and your real estate business. Below we share a round up of eight ways to utilize carousel posts to boost engagement.

According to Socialinsider, Carousel posts have the highest engagement rate over any other post type on Instagram. Carousels have an average engagement rate per post of 1.92%, compared to 1.74% for images and 1.45% for videos.


Share the details
So you have a new listing! Use the carousel feature to highlight key features of the home like the pool, oversized tub, marble countertops. Start with the macro images (i.e. full house photo) and move to the micro details (i.e. double vanity in master bath) – or vice versa. 

Before and Afters
Who doesn’t love a before and after? This is a great way to drive interest to a listing that’s undergone some renovating

Let’s be honest, we all appreciate hearing a recommendation from a friend or reading a review before we make a purchase. It’s no different when finding a realtor to work with. Ask past clients to provide a few words about their experience with you to generate content

Market Update
The carousel format allows you to dive into the details of a market update – take the opportunity to really get into the specifics of your market so your audience can continue to build that “know-like-trust” factor with you

Tips, how-to’s, personal recommendations
Remember, you’re the expert in selling and buying homes. Share all of your knowledge on topics like pricing a home, and ways to prep a home before listing in a carousel format

How it started vs. How it’s going
Show the evolution of your business “then and now”. (Protip: make sure your first photo is visually aligned with your current instagram aesthetic)

Introduce members of your team
This is a great way to build stronger connections with your audience and add a human element to your brand. Your followers want to know who’s behind the curtain making it all happen!

Behind the Scenes/ Personal
Who doesn’t love to see what goes on behind closed doors? Help your audience feel like they’re a close friend by showing them the inside scoop

Never create content from scratch again

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written by

Claudia Bell

Claudia is C&C's Marketing Director with a background in retail, commercial, hotel and residential real estate.

A Florida Native, Claudia loves being outdoors and on the water. Find her exploring homes in historic neighborhoods, squeezing a lime on something, or planning a trip somewhere off the beaten path.

Simple pleasures: a made bed and a hot baguette.