Who doesn’t love an engaged social media audience? One sure-fire way to captivate your followers and have them coming back for more is through Animated Reels. Adding animations to your Instagram Stories adds a layer of visual interest and intrigue to your stories, ultimately increasing the reach and viewership of your posts. Say what?!

 Let’s dive in:

Why we love it: It takes your content to the next level and feels fun and engaging to the viewer.

When to use it: Step by step instructions, sprucing up a walk through video with animated text, adding caption text to a video.

Follow along below for a step-by-step guide to creating your own Animated Reel in Canva:

    1. Open Canva
    2. In the top right corner click “Create a Design”
    3. Choose “Instagram Story”
    4. Create a new page for each step of your Story. Plus create a Title Page and Closing Page with a call to action (CTA) that invites the viewer to take the next step in working with you. For example, “Reach out, I’d love to connect” with your contact information or “download my free buyer guide” with a link to your website.
    5. Choose the “Animate” button in the top left corner. Choose different animations for the Title Page and Step Pages to keep the viewer engaged
    6. Download the file as an MP4 and make sure the file is less than 15 or 30 seconds

Use a C&C Instagram Stories Template to get started and keep an eye out for Reel Templates coming to the Member Dashboard soon.

Want to get even more engagements? Take it one step further and add animation to video!

We’ve created a free guide and template showing you exactly how to do this. Once you finish, you’ll have a Reel that looks just like the example below.

Download the Freebie:

Marketing Templates and Social Media Content for Real Estate Agents

Ready to grow your instagram?

Coffee & Contracts is your one-stop shop for all the tools and resources you need to thrive online, increase your visibility, and attract new followers-turned-clients. With our membership, you’ll gain access to a powerhouse marketing toolkit and database packed with everything you need to get those leads sliding into your DMs. 

written by

Claudia Bell

Claudia is C&C's Marketing Director with a background in retail, commercial, hotel and residential real estate.

A Florida Native, Claudia loves being outdoors and on the water. Find her exploring homes in historic neighborhoods, squeezing a lime on something, or planning a trip somewhere off the beaten path.

Simple pleasures: a made bed and a hot baguette.