Them: Oh, you live in [State] hows [competing town?]. Us, in [City Name], [State]:

Reel Template

Local Shareable

Them: Oh, you live in [State] hows [competing town?]. Us, in [City Name], [State]: - 1

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About this template

The Goal: Create a shareable reel that builds local pride and gets you in front of more locals in your area.

The Strategy: Comparing your area to a bigger or more hyped up city naturally grabs local attention and makes people want to brag on their town. That pride drives shares, story reposts, and conversations in the comments.

The CTA: If you’re targeting locals, promote your Spring Guide. If you’re targeting relocators, offer your Relocation Guide instead, then use a DM automation or manually send it to everyone who opts in.

Caption

Example Caption

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