Lead Magnets

Attract seller leads by positioning yourself as an expert who can guide homeowners seamlessly through the selling process. Use this lead magnet to build your email database.

**Key Features**:
- **Step-by-Step Guidance**: It covers essential steps like agent selection, home preparation, strategic pricing, staging, marketing, and closing​.
- **Checklists**: It includes actionable checklists for preparing homes, showing them to potential buyers, and closing the deal​.
- **Marketing Insights**: The section on "Modern Marketing" provides a glimpse into the tools and strategies you use to maximize visibility online and offline, which reassures potential sellers that their homes will get optimal exposure​.
- **Case Study**: A marketing case study reinforces credibility by showing successful results​.
- **Sale Proceeds Calculator: **Valuable tool to help homeowners estimate their estimated net proceeds

**How is this guide different from the Listing Guide?**
The Sold Playbook is a more concise, value packed lead magnet meant to be used as a digital resource. We recommend using the Listing Guide at a listing appointment.



The "SOLD" Playbook