“Testing the market” is the most expensive way to sell a home

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About this template

The Goal: Educate sellers and position yourself as the agent who helps them get the best outcome when they list.

The Strategy: Explain why overpricing costs sellers time, money, and momentum. Be direct about what happens when homes sit too long and how proper pricing from the start gets better results. Show you prioritize their outcome over just getting the listing.

The CTA: Offer a home value estimate for anyone curious about their home's value. Follow up with those who show interest with a CMA and an offer to set up a consultation.

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