Local Shareable

Feed Post

**The Goal:** Get local shares, comments, and reposts from locals.

**The Strategy:** Call out the little lies locals all tell themselves and pretend aren’t true. People instantly recognize them because we’ve all said the same things, which makes it easy to repost, share to stories, or send to a friend. That kind of sharing helps the post travel further and reach more locals.

**The CTA:** Suggest sending to a friend or tell viewers to comment more "lies" you missed.


Lies [City Name] locals tell themselves