Listing Feature

Feed Post

**The Goal:** stop the scroll and get people curious about the listing

**The Strategy:** The negative hook makes people swipe to see what you could possibly hate. When they realize every slide is actually a positive (the natural light, the backyard, the neighborhood), they get the joke and stay engaged. That pattern interrupt keeps them watching instead of scrolling past another generic listing post.

**The CTA:** Use "HOME" or another identifier like the street name to get interested buyers into your DMs so you can share listing details and start a conversation to turn them into a lead.


5 things I hate about this listing in [City Name]