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In short, a personal brand is how you promote yourself. It is your unique skillset, experience, and personality that you market to your followers.

It’s important for you as a real estate professional to build your personal brand because it will help you to not only grow your audience and sphere, but it will also help you to build a know, like, and trust factor with them.

Your personal brand can be implemented on all of your marketing channels: social media accounts, printable materials, website, emails, video content, etc.


How do I build my personal brand?

The goal is to build a personal brand that people grow to know, like, and trust. We believe that your content should always demonstrate three elements: authenticity, transparency, and consistency.

How do I put out authentic, transparent, and consistent content?

Photos, videos, and copy (captions/posts) that represent your authentic self, your why, and your quirks will help your audience know, like, and trust you. Being consistent will help you stay top of mind.

When you put out content, ask yourself:

Is this my authentic self?

Am I being honest and transparent here?

Is this message consistent with my brand in terms of style and theme?

But how do I know what my personal brand is?

This worksheet will help you get started on building your personal brand.