Authority Builder

Feed Post

**The Goal:** Nurture existing followers and establish trust, not go viral or grow followers.

**The Strategy:** The post hooks homeowners with a personal curiosity — what \*their\* home is worth now — which creates that "I need to know" impulse and keeps homeowners swiping through to see how the numbers apply to them.

**☕️ Extra Shot:** Share this post to your Instagram story. On the next slide, share our [home equity story template](https://coffeecontracts.com/post/home-equity-report), encouraging viewers to reach out for a custom home value report.


If you bought your [City Name] home in 2021, here's what it's probably worth now