Coffee & Contracts Blog
Instagram Ads for Realtors: Are They Worth It?
Real estate agents can utilize a variety of digital tools to market their listings and advertise their services. Many use social media to connect with their target audiences and highlight what they can offer to clients. This guide to Instagram ads can help determine...
How often should I post on Instagram as a Realtor?
We often receive the question: How often should I post on Instagram as a Realtor? Today we're answering this common question. The short answer? As often as you can post quality content.The long answer:Posting on your feed every day will give you great results - but...
10 Social Media Post Ideas for Realtors
Social media is the most important marketing tool for realtors. Your business can grow exponentially if you learn how to convert social media activity into client relationships. Check out a few of our favorite social media post idea! 10 Social Media Post Ideas Expert...
Niche Ideas for Realtors
"While real estate will always be a competitive business, there are several strategies you can adopt to give yourself a leg up. Perhaps the most productive and least utilized of these is creating a niche." (Forbes) By focusing on a niche or specialty, you are best...
February Real Estate Marketing Checklist
Knowing how, when and where to market your real estate business can feel like a huge mountain to climb. Let us take out the guesswork; follow this February real estate marketing checklist that's guaranteed to cover all your bases.1. Send an Email NewsletterStay top of...
How to Write Your Brand Bio
First, what is a brand bio?A brand bio is an elevator pitch that concisely conveys who you are and what you provide to your clients. Think of it as 2-3 sentences to grab your listener's attention and have them thinking of you when they need your services. Are you...
10 Most Common Mistakes Realtors Make on Social Media
Social media has proven to be an effective marketing strategy for realtors. While social media is a great way to connect with potential sellers and buyers, it's important to avoid mistakes that could harm your goals. Here are some of the most common social media...
Why Realtors Should Use TikTok to Sell Houses
TikTok is the latest social media trend to sweep the nation. Experts in many industries are finding value in the popular app, including real estate professionals. There are many reasons to consider using TikTok to take your real estate strategy to the next level....
How to Write Your Brand Story as a Realtor
How to Write Your Brand Story as a RealtorThe human brain is wired to respond to well-crafted stories. "Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why...
How to Establish Your Brand’s Color Palette
Why is creating a color palette for your brand important? Establishes your brand identity Builds trust, recognition and credibility Creates consistency across your marketing materials Before choosing a color palette, first let's consider the psychology of color. What...
Establish a Personal Brand as a Real Estate Agent
Why is it important to establish a personal brand?A wise man once said: "A brand is simply what people think about when they think of you." – Rory Vaden. Here are some additional reasons why it is crucial to establish a personal brand as a real estate agent: You...
How to Record Reels from our Trending Reel Ideas
As we all know, trends come and go on Instagram. As a real estate agent, we know you don't have time to sit on Instagram and find the newest Reel trends to jump on. To help you stay up-to-date and create fresh, engaging content we provide our members with at least 4...
5 Real Estate Trends to Keep Your Eye on in 2022
The real estate market has seen many changes over the last two years. The housing market was set to boom before the 2020 pandemic, but lockdowns quickly put an end to many homebuyers' ventures. As communities are slowly coming out of the pandemic, however, the housing...
Holiday Marketing Ideas for Realtors
Holiday Marketing Ideas for RealtorsEnd-of-the-year holidays present a unique opportunity to connect with your online audience and local community, both of which can help you find your next real estate clients. Need some ideas for bringing holiday cheer to your...
Video Apps and Tools for Realtors
Video Apps & Tools for Realtors"We’re no longer just a square photo-sharing app." - Head of Instagram, Adam Mosseri Instagram has spoken loud and clear – They are bringing video into the fold in a major way. Why is this exciting? It is another chance for your...
Email Marketing for Realtors
You’ve heard it said before: You own your email list, not your social media followers. Have no fear, today, we'll cover email marketing for realtors. Follow along with these tips for getting started building your email list and converting your followers into leads....
Land More Real Estate Leads With TikTok
TikTok and real estate may not seem like an obvious pairing, but the truth is, TikTok can offer the perfect way for realtors to build community and find leads. Here's how realtors can land more real estate leads with TikTok.Find a NicheThere's no denying TikTok's...
Setting up Your Instagram Profile for Success
Your Instagram profile is like your mini website. It is often the first look a client has of your business. What is the impression a newcomer will have when they land on your page?In this post, we'll take a deep dive into setting up your Instagram profile for success....