Coffee & Contracts Blog
Personal Branding Photo & Video Ideas for Q4
It's that time of the year - Personal Branding Photo & Video Ideas for Q4! What are branding photos and why are they so important? Personal branding photos are professional images of you that display your brand and personality. Keep reading for more information...
Poses for a Photoshoot with your Real Estate Team
12 Poses for a Photoshoot with your Real Estate Team The entire group working at a table One team member giving a presentation or "showing" a listing to the team One team member showing others something on the computer Group working together on computers One team...
5 Tips to Find Your Real Estate Niche
Top-performing real estate agents find inventive ways to present themselves as experts in their corner of the real estate market. Real estate agents can consistently connect with clients who value their perspective and guidance by identifying a real estate niche...
Real Estate Branding Photos – for Quarter 2
Real Estate Branding Photos: You've heard us talk about them at length before (Check out our comprehensive guide to Personal Branding Photography for Realtors), and now we're back to dish out more - this time for Quarter 2. Realtors: Follow along here for pose, prop...
Branding Photos for Real Estate Agents
An Introduction to Personal Branding Photos for Real Estate AgentsToday we’re talking about all things personal branding photos – What they are and why they are so important to growing your real estate business. Come along with us as we take a deep dive into branding...
How to Create a Real Estate Logo
A logo is a graphic identifier for a business or product. It's often the first impression someone sees before they choose to give a business a chance. Therefore, a logo needs to be memorable, easy to read, and understandable. It should also convey the right message...
Niche Ideas for Realtors
"While real estate will always be a competitive business, there are several strategies you can adopt to give yourself a leg up. Perhaps the most productive and least utilized of these is creating a niche." (Forbes) By focusing on a niche or specialty, you are best...
How to Write Your Brand Bio
First, what is a brand bio?A brand bio is an elevator pitch that concisely conveys who you are and what you provide to your clients. Think of it as 2-3 sentences to grab your listener's attention and have them thinking of you when they need your services. Are you...
How to Write Your Brand Story as a Realtor
How to Write Your Brand Story as a RealtorThe human brain is wired to respond to well-crafted stories. "Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why...
How to Establish Your Brand’s Color Palette
Why is creating a color palette for your brand important? Establishes your brand identity Builds trust, recognition and credibility Creates consistency across your marketing materials Before choosing a color palette, first let's consider the psychology of color. What...
Establish a Personal Brand as a Real Estate Agent
Why is it important to establish a personal brand?A wise man once said: "A brand is simply what people think about when they think of you." – Rory Vaden. Here are some additional reasons why it is crucial to establish a personal brand as a real estate agent: You...
4 Ways to Get Creative with C&C Content
Four Ways to Get Creative with C&C Content 01 - Turn Content Calendar Captions into Email Newsletters Are you looking to grow and nurture an email list? Coffee & Contracts captions are so versatile and can be easily repackaged for email newsletters. 02 - Turn...
6 Tips For Taking Real Estate Branding Photos – At Home
Six Tips for Taking Real Estate Branding Photos - At HomeIn a study of 1.1M photos on Instagram, posts that included a person’s face were 38% more likely to get engagement (a comment or like) than those without faces. (Georgia Tech) At Coffee & Contracts,...
How to Schedule A Real Estate Branding Photoshoot
Lights, Camera, Action: Branding Photo Shoot! You’ve thought about it, dreamed about it, talked to friends and family about it. You feel like you’re finally ready to take the next step in building your real estate brand. The decision is made: It’s time to schedule...
Building A Real Estate Brand: 6 Essential Elements
"I’m not a company, I’m a realtor, why do I need a brand?"Establishing a brand removes the guesswork from your marketing efforts and helps you build trust with your audience and stand out in a competitive market.Three things to consider before establishing your brand:...
Location Ideas for your Real Estate Branding Shoot
Congratulations! You've scheduled a personal brand photo shoot for your real estate business. You are well on your way to building a cohesive personal brand that is sure to shine! Now, where to take these photos?! Read on for our photoshoot location recommendation...
Agent Spotlight: Anita Raubeson – Establishing Your personal Brand
"Building a brand" sounds like an exercise for large companies and high profile celebrities. However, in today's digital-first world, it's imperative that all real estate professionals establish a brand in order to become recognizable, relatable and memorable to...
Agent Spotlight: Shanice Tucker – Building your business with niches
We’ve been talking a lot about niches lately, and for good reason! “Niching down” and focusing on one or two groups of the market can really boost your business and establish you as the go-to local agent for that specialty in your area. Today we’re excited to feature...