It’s important to get your Instagram followers onto your contact list because you are always at risk of losing access to your Instagram account. (Side note: There has been a spike in Instagram account hacking where users lose their account entirely to scammers. If you haven’t already, be sure your two factor authentication is enabled so scammers can’t hack your account!) Without further ado, let’s look at a few ways to convert your followers into clients!

Share your Coming Soons and New Listings

Tip: Ask other agents if you can share their listings with credit, too. A great way to generate buyer leads is to show off hot new listings.

Preview listings & model homes then share videos & photos of them

Another great way to generate buyer leads from your followers list is by touring hot new listings and asking your audience if they would like more information.

Use engaging Instagram Story stickers

Using engagement stickers on your story makes it so easy for followers to initiate a conversation. Coffee & Contracts members have tons of engaging stories and post templates to choose from.

Use an incentive to collect email addresses

A great Call-to-action (CTA) is “Click on the link in my bio to access my free [high-value resource].” In the Coffee & Contracts membership, we have a tutorial for how to set up a free incentive landing page, plus templates (guides and checklists) to use as your free incentive

There you have it! Four tips for converting your Instagram followers into leads for your readl estate business. Have questions about this process? Send us a message or leave a comment, we’d love to assist!

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written by

Claudia Bell

Claudia is C&C's Marketing Director with a background in retail, commercial, hotel and residential real estate.

A Florida Native, Claudia loves being outdoors and on the water. Find her exploring homes in historic neighborhoods, squeezing a lime on something, or planning a trip somewhere off the beaten path.

Simple pleasures: a made bed and a hot baguette.