At Coffee & Contracts, we like to keep the following sentence top of mind when creating content on social media:
People are on social media to connect with others, be entertained, be inspired, or to learn something.
Before we crack open Canva, or begin writing a new blog post, we reflect on the above sentence. How will this piece of content be received by our audience? Are we checking one or multiple of these boxes?
Below are a few of our tried and true philosophies for boosting your engagement on social media:
01 Avoid posting generic graphics
- Use personal branding photos in your content. Take our word for it, a post will always perform better that includes a photo of you!
- Not sure how to pose for photos or what props to include? C&C Members, use our Personal Branding Photo Guide that includes recommendations of poses and props to break out for the upcoming quarter’s content.
- Can’t hire a photographer at this time? Ask a friend to snap a few shots or follow this post to taking personal branding photos at home.
02 Show your personality, hobbies, and what you love outside of real estate
Love spending your free time out on the water? Cooking? Playing with your pup? Bringing the kids to sporting events? Going to live shows? Show us! These are all opportunities for someone to see your content and connect with you on something outside of real estate.
03 Lean into Reels & Video
- Instagram has come out sharing they are prioritizing exposing Reels content more than static post content. Use a Coffee & Contracts caption, template, or Reel script to get started! (And remember, show us your face and personality!)
- New to the Reel world? Read here and here for tips, templates and examples to get started.
- Also read: What is the etiquette on copying other people’s Reels
04 Engage, engage, engage
- Comment, like and respond to your existing comments
- Follow local hashtags and accounts and genuinely engage with local businesses and events
- The next time you head out for a meal, drink, or coffee share about it! Spread some positivity about what you loved about the experience. It’s likely that business will reshare your post. (And if it doesn’t happen on the first try, keep going!)
- Tag your location in your posts
05 Leverage your networks
- Had a great experience with a client? Ask them to share a few words about their experience. With their thumbs-up, create a testimonial post and tag them. Chances are high they’ll reshare the post on their account.
- Have a friend with a different sphere of influence than you? Ask them about cross promoting opportunities
- Had a great experience with an industry partner (title company, photographer, lender)? Shout them out on social media and they may return the favor!
Ready to take social media off of your already too-full plate? Join our community today for access to the Facebook Group and the ultimate marketing toolkit!
Claudia is C&C's Marketing Director with a background in retail, commercial, hotel and residential real estate.
A Florida Native, Claudia loves being outdoors and on the water. Find her exploring homes in historic neighborhoods, squeezing a lime on something, or planning a trip somewhere off the beaten path.
Simple pleasures: a made bed and a hot baguette.