Instagram stories are such a fun and engaging way to interact with your audience and collect buyer and seller leads. We’ve compiled a list of 7 Instagram story ideas to use as a Realtor.


1. Guess the Listing Price

When you’re touring a listing or showcasing a new listing you have, use the Question sticker or Quiz sticker and ask your audience to guess the listing price of the home.

2. Neighborhood Features

Show us around your city! Feature different neighborhoods in your area, and create specific highlight albums for them. Be sure to include a call to action asking if viewers would like a list of available homes in that neighborhood.

3. Answer FAQs

Using the question stickers, ask your audience if they have any questions about buying, selling, or anything at all. Answer these questions on video.

4. A Day in the Life of a Realtor

Give us the behind the scenes of your day in the life. Show us what real estate agents do every day and why it’s so important to have an agent like you working for us.

5. Weekend Events in your City

Each Thursday or Friday, give us a run down of what’s going on over the weekend in your city. Do this consistently, and your audience will begin to rely on you to make their weekend plans.

6. Local Business Spotlight

Start a weekly local business spotlight or feature. Showcase a local business you love and give details on what you like about them. Be sure to tag the business location and their Instagram handle.

7. Should you buy or rent quiz

An interactive quiz is a great way to have fun with your followers as well as generate leads. Use the poll stickers and create a simple quiz for audience members wondering if they should buy or rent. Use our template below for this!

Grab this template in our Free Home Hustlers Membership. We update the Home Hustlers Toolkit each month with samples from the Coffee & Contracts Membership. C&C Members, this Instagram Story template is included in your membership on this page (along with over 30 others, updated each month).

Haley Ingram

Haley is the Founder and CEO of Coffee & Contracts. When she's not helping agents grow their social media, you can find her at the beach or with her golden retriever, Lilo. Connect with her on Instagram @hayingram.

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