These days, pictures are worth at least a thousand words. Photos enable you to show the world (and potential clients) what you have to offer rather than tell them. In today’s world, consumers like to see things for themselves before making a decision about a purchase; which means photos and videos of you are more valuable than ever before.
Often times, the cost of professional photography makes it tempting to take photos yourself, or find a lower cost alternative to hiring a professional photographer. Keep in mind, your photos represent your brand. Low quality, unprofessional photos in your marketing materials might communicate the same about your business.
Your photos are hugely important when it comes to making a first impression on potential clients. Read on to learn how a Coffee & Contracts Member, Ashley Hirsch combines professional photography with the C&C Personal Branding Photo Guide to increase her visibility and attract new leads to her real estate business.
Do you have a favorite resource from the Coffee & Contracts Toolkit?
The personal branding photo guide. I have to say it is SO helpful. It’s easy to forget certain poses or holidays that are coming up but having it all in one guide has made my photo sessions go smoother and quicker. My photographer is grateful!
How did implementing professional photos impact your business?
When I started using professional photos on social media I saw instant growth and received more responses to my posts. I have received several leads from IG as well since then and also am receiving more referrals from other agents.
Do you have any tips for those using the branding photo guide for the first time?
You should always take the guide and put your spin and brand on it. Make sure to BE YOU! Potential clients are looking to see if you are the right fit for them and you want to show them through your social media and pictures! I schedule a photo content day and snag all the photos I need for the quarter and then plug them in to my marketing content as needed.
Ready to take social media off of your already too-full plate? Join our community today for access to the Facebook Group and the ultimate marketing toolkit!
Besides the photo guide, are there any other time-savers from the C&C Toolkit?
The pre-made templates and captions are AMAZING. It saves me so much time and honestly I could never come up with all this content on my own…I’m not that creative LOL. Total GODSEND! It has made my life so much easier and has also brought me some incredible leads along the way.
Being my authentic self on social is important because…
Your client’s are going to meet you in person and they usually will choose you based on what they see on social media/your website. You don’t want to misrepresent yourself!
I stand out from the crowd by…
Having informative posts that aren’t just showing how many houses I have sold. People want to follow you when you are giving them something helpful/useful.
Connect with Ashley on the ‘gram: @ashleysellsgalveston for more branded photo inspiration.
Claudia is C&C's Marketing Director with a background in retail, commercial, hotel and residential real estate.
A Florida Native, Claudia loves being outdoors and on the water. Find her exploring homes in historic neighborhoods, squeezing a lime on something, or planning a trip somewhere off the beaten path.
Simple pleasures: a made bed and a hot baguette.